Wondering if your Calgary business should have a virtual tour? Not sure how a virtual tour can help your business?
There are a lot of components to a great local marketing strategy, so it can be hard to determine which of your efforts should take priority. While creating a virtual tour for your business may seem like a small thing, it can make a bigger impact on your business growth than you might expect.
Fortunately, we’re here to help you understand. Here’s why you should consider investing in virtual tour photography for your business.
1. Improve Your Presence in Google
One of the top reasons to consider creating a virtual tour for your business is that it can help you to enhance the presence of your business across Google products. Adding a Google Virtual Tour will make your business more visible in Google search as well as in Google Maps, enabling you to stand out among your competition.
Google tends to prioritize businesses that make full use of their Google My Business (GMB) profile and fill it out as completely as possible. By adding virtual tours and 360 images to your business profile on Google, Google will take notice of your business more and you’ll show up more prominently in search results.
2. Get More Website Visitors
By boosting your business’ presence in Google Maps and across Google products, you’ll get more visitors to your website as well.
While adding a virtual tour to Google can help your business gain ground on Google Maps, placing a virtual tour on your website can make your website seem more valuable to Google in other ways. A virtual tour can help increase website engagement and improve metrics such as bounce rates.
An increase in the time visitors spend on your website can help improve your local SEO and can lead to more website visitors overall. This increase in website visitors can be incredibly helpful for building your business and growing its presence online.
3. Convince Customers Who Are On the Fence
Many people prefer to learn all that they can about a business before visiting in person or making a purchase. By adding a virtual tour to your website, you’ll give potential customers a special preview of what your business has to offer. They’ll be able to get a sneak peek into your business premises and any amenities you have to offer.
A virtual tour can help customers see more about your business and learn more about what you have to offer before visiting it in person. This can be helpful for convincing customers who were on the fence about visiting your business or requesting your services.
4. Maximize Engagement
Another benefit of using 360 photography for your Calgary business is that it can help to increase engagement. Whether a virtual tour is added to a website or to a Google business profile, these extra visuals can help to increase engagement and claim more of a visitor’s attention.
This increased engagement shouldn’t be underestimated. The more that a visitor lingers on your website or on a business profile online, the higher chance there will be that they’ll get in touch with you or remember the name of your brand.
5. Get Better Job Applicants
Another surprising way that 360 photography and virtual tours can help your business is that it can make it easier to find great job applicants.
These days, many job applicants want to know everything they can about a business before deciding to work for it. A virtual tour of your office or your business premises can help potential employees to get a clearer insight into what it would be like to work for your business. It may be the extra touch that inspires many of these applicants to apply for a job and come in for an interview.
6. Increase Sales
Not only can a virtual tour help you to gain more engagement online, but it can help you increase your sales and gain new customers as well. Virtual tours help your customers find out what they want to know about your business and help them learn more about what it has to offer them. This new insight often leads to an increased number of sales.
Whether you operate a beauty salon, a hotel, or a dental practice, quickly checking out a 360 photo can help a potential client identify whether you have the services or amenities they’re looking for. Once they see that you have what they need, it’s often not long before they get in touch or pay you a visit.
7. Make Things Easier For Clients and Customers
One way that a virtual tour photo can help benefit your business is that it can help your potential clients and customers save a lot of time and effort.
If you operate a convention center or an event venue, for example, a client can look at your virtual tour to see if what you have to offer will be right for their needs. Without a virtual tour, they would have to visit your business in person to find out exactly what you have to offer and find out what you can do for them.
Making things easier for potential clients and customers is always a good thing, and they’ll be more likely to use your services or buy products from you as a result.
8. Separate Your Business From the Competition
One of the best ways that your business can benefit from virtual tours is that they can allow you to stand out from the crowd.
Differentiating your business is very important, especially if there are a lot of other businesses like yours in Calgary. Having a great virtual tour on Google and on your website is one way that you can stand out from the competition. It can help you build a little bit of extra interest in your business instead of a competitor.
Going the extra mile and creating a virtual tour could make all the difference and might help someone decide to choose your business instead of a competitor.
Deciding Whether a Virtual Tour is Right For Your Calgary Business?
If you’re wondering if you should invest in a virtual tour for your business, it’s important that you consider the information above. Virtual tours can have a bigger impact on the success of your business than you may expect, so it’s well worth spending the time and effort to create one.
Need help creating a virtual tour of your business in Calgary? Contact us today to learn more about what we can do for you.