As technology continues to advance, a groundbreaking solution has emerged: 360 videography. This cutting-edge approach to visual storytelling empowers businesses to create a more captivating and interactive experience, transcending the constraints of traditional videos and unlocking a realm of new possibilities.

Understanding 360 Videography

360 videography, also known as immersive or spherical videography, is a technique that captures a complete 360-degree field of view in a single shot. This innovative approach to filmmaking allows viewers to experience a scene from every angle, providing an unparalleled sense of immersion and presence.

Utilizing specialized cameras and software, 360 videography captures a continuous, seamless panorama that can be viewed on various devices, including virtual reality headsets, smartphones, and computers.

How 360 videography differs from traditional videos

  1. Field of View: Traditional videos typically have a limited field of view, capturing only what is directly in front of the camera lens. In contrast, 360 videography captures the entire environment, allowing viewers to explore the scene from any angle.
  2. Interactivity: 360 videos offer a more interactive experience for viewers, as they can choose where to look within the scene. This level of control creates a more engaging and personalized viewing experience compared to traditional videos.
  3. Camera Equipment: Traditional video production relies on a single or multiple cameras with fixed lenses, while 360 videography requires specialized cameras with multiple lenses that can capture a full 360-degree view. These cameras often use multiple sensors to stitch together a seamless panoramic image.
  4. Post-Production: Editing and post-production in 360 videography can be more complex than traditional video editing. Specialized software is needed to stitch together the footage from multiple lenses and ensure a seamless, immersive experience. Additionally, traditional video editing techniques, such as cuts and transitions, may need to be reimagined for 360 videos to maintain viewer immersion.
  5. Distribution: While traditional videos can be easily shared and viewed on various platforms, 360 videos require specific playback capabilities to ensure the immersive experience is preserved. Many popular platforms, such as YouTube and Facebook, now support 360 video, but the technology is still relatively new and may not be universally supported.

Business Benefits of 360 Videography

360 videography offers an unparalleled immersive experience for customers. By capturing a complete view of the surroundings, it allows users to explore and interact with the environment as if they were there in person. This level of engagement can lead to increased customer satisfaction, as they can better visualize and understand the products or services being offered. Additionally, this technology can create memorable experiences that encourage repeat visits and positive word-of-mouth referrals.

The unique nature of 360 videography presents numerous branding and marketing opportunities for businesses. By utilizing this technology, companies can showcase their products or services in a more dynamic and engaging manner, helping to differentiate themselves from competitors.

360 videos can be used to create virtual tours, product demonstrations, and interactive advertisements, allowing potential customers to explore and interact with the brand in ways not possible with traditional media. Furthermore, 360 videography can be easily shared on social media platforms, increasing brand visibility and attracting new audiences.

Practical Applications of 360 Videography in Business

360 videography has become an increasingly popular tool in various industries, providing immersive and interactive experiences that engage consumers like never before. In this section, we will explore the practical applications of 360 videography in business, focusing on two major industries: real estate and travel and hospitality.

Real Estate: Virtual Property Tours and Showcasing Amenities

  1. Virtual Property Tours: 360 videography allows potential buyers and renters to take a virtual tour of a property without physically being there. This not only saves time and resources but also enables the viewer to explore every corner of the property at their own pace. It also helps real estate agents reach a wider audience, as these virtual tours can be easily shared online.
  2. Showcasing Amenities: 360 videography can also be used to showcase the various amenities and features of a property, such as swimming pools, gyms, and common areas. This helps potential buyers and renters get a better understanding of the property’s offerings and makes the decision-making process easier.

Travel and Hospitality: Virtual Travel Experiences and Hotel Tours

  1. Virtual Travel Experiences: 360 videography can be used to create immersive travel experiences that allow users to explore tourist destinations from the comfort of their own homes. This can be especially useful for promoting lesser-known attractions and encouraging potential travelers to visit new destinations.
  2. Hotel Tours: Hotels can use 360 videography to provide virtual tours of their rooms, facilities, and surrounding areas. This allows potential guests to get a better sense of the hotel’s offerings and can help them make more informed decisions when booking their accommodations. Additionally, these virtual tours can be posted on social media and other online platforms, ultimately increasing the hotel’s visibility and reach digitally.

Embrace the Future with 360 Videography

360 videography offers a unique and transformative solution for businesses eager to elevate their visual storytelling and engage with their audience on a more profound level. By transcending the limitations of traditional videos, businesses can create immersive and interactive experiences that captivate viewers and drive success.

As technology continues to advance, embracing 360 videography presents a thrilling opportunity for businesses to stay ahead of the curve and revolutionize the way they connect with their customers. By partnering with 360 Vid Virtual Tours, companies can harness the power of 360 videography to make a lasting impact on their industry. Don’t miss out on the chance to differentiate your brand and create unforgettable experiences for your audience.


  • AgriculturalAgricultural
  • AirportAirports
  • AutomotiveAutomotive
  • ConstructionConstruction
  • EducationEducation
  • EngineeringEngineering
  • EntertainmentEntertainment
  • EnvironmentalEnvironmental
  • IndustrialManufacturing
  • LandscapingMarine & Yachting
  • MultilocationMultilocation
  • Museums & GalleriesMuseums & Galleries
  • Real EstateReal Estate
  • Restaurants & ClubsRestaurants & Clubs
  • Retail
  • Sports & Recreation

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What Our Clients Say

Respect Eyecare
Respect Eyecare
Benjamin and Jordan are professional and extremely pleasant to deal with. Can not recommend them enough.
Evan Schwindt
Evan Schwindt
Professional, valuable product by Ben. Highly suggest using 360 if you are in the marketing for boosting your online presence, especially with Google. Great working with you, Ben!
Ricky Bagga
Ricky Bagga
Hired Ben and team to assist my law firm with its website, SEO, and other marketing areas. Couldn't be more pleased with the service Ben provided. I will keep recommending him to anyone needing an expert in the areas aforementioned. Thanks Ben and team for the great work!
Lindsey Crook
Lindsey Crook
The images of our office he created are beautiful. It was such an easy process that has represented our office and it’s beautiful architecture and design perfectly!
Justin Woo
Justin Woo
Ben does a great job and is very professional! It was amazing to work with him to produce high quality 360 tours of my stores!
Lori Durksen
Lori Durksen
Worked with 360vid to create virtual tours of our senior subsidized housing suites on our website so that people could see the floor plan concepts at each of our nine buildings. Ben was great to work with and very accommodating and professional. Highly recommend this company.
Northern Village Green Lake
Northern Village Green Lake
Ben came all the way to Lac Vert RV Park in Green Lake, SK and did a shoot for us, then uploaded it to google maps. Already have multiple hits of people looking at the RV Park to see the great amenities. This is exactly what we were going for. Also he was very knowledgeable about google maps so helped me learn to navigate the app. Excellent job. I would use 360 Vid Inc. again.
Paul Burch
Paul Burch
We've worked with and recommended Ben many times - and have been very happy whenever we do. His 360 Tours are great. A virtual tour can help show the public your space and convey a lot about who your business is and what they do. Thanks for your professionalism and the quality of your work, Ben. Always a pleasure working with you.
Lorne Thomson
Lorne Thomson
Thank you Ben for creating and uploading Melfort HA 360 Virtual Video Tours. Your production is very creative, very professional and the experience for our staff was painless.
Flipp Advertising
Flipp Advertising
We use Ben to help create virtual tours for our clients businesses. Our last project together had incredible results. 7% improvement in bounce rate, 30 seconds improvement of time on site and best of all doubled leads from the clients website. Great pricing, amazing service and a really great product. We highly recommend 360 vid!

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  • 360 Vid Virtual Tours
    1718 14 Ave NW
    Calgary, Alberta
    T2N 4Y7
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