With the rise of the digital age, businesses must adapt to the dynamic digital landscape to effectively reach their target audience. The use of virtual tours is becoming increasingly popular in the marketing industry as it allows businesses to showcase their products and services in an engaging and interactive way.

In this article, we will explore the potential of virtual tours for Vancouver-based businesses and how they can take advantage of this innovative marketing solution to enhance their online presence and drive more sales.

The Benefits of Virtual Tours for Vancouver-Based Enterprises

In the evolving digital landscape, virtual tours are becoming a popular marketing tool for businesses across industries. Vancouver-based enterprises can benefit significantly by incorporating virtual tours into their digital presence. Key benefits include:

Enhanced Online Presence and Visibility

Virtual tours allow businesses to showcase offerings distinctively and captivatingly. Integrating virtual tours on websites or social media helps Vancouver-based enterprises stand out and attract potential customers, leading to increased website traffic and higher conversion rates.

Increased Customer Engagement

Virtual tours provide an enjoyable and interactive exploration of a business’s offerings, heightening customer engagement and interest in products or services. This interactive experience leads to a deeper understanding of the business’s offerings.

Improved Customer Experience

Virtual tours offer an immersive journey, allowing customers to explore a business’s offerings at their own pace. This contributes to a better overall experience, promoting return business and recommendations.

Higher Customer Conversion Potential

Virtual tours can boost customer conversion rates by clarifying a business’s offerings, effectively conveying their value proposition, and encouraging potential customers to make a purchase.

Cost-efficiency Compared to Physical Tours

Virtual tours offer a cost-effective alternative to physical tours, reducing expenses related to travel and accommodations, while still providing an engaging and informative customer experience.

Exploring the Types of Virtual Tours Available to Vancouver-Based Businesses

Virtual tours come in various formats, each with unique benefits. Vancouver-based enterprises can choose from a range of virtual tour styles to best showcase their products and services. The most common types of virtual tours include:

360-Degree Virtual Tours

360-degree virtual tours offer customers a complete panoramic view of a business’s offerings. These tours consist of interconnected panoramic images that customers can navigate, making them ideal for displaying physical spaces like showrooms, restaurants, or hotel rooms.

Interactive Virtual Tours

Interactive virtual tours provide deeper immersion into a business’s offerings, incorporating elements such as hotspots for additional information. Vancouver-based enterprises can use interactive virtual tours to present their products or services in a more engaging and dynamic way.

Video-Based Virtual Tours

Video-based virtual tours cater to businesses seeking a cinematic experience for customers, using pre-recorded videos to showcase offerings. Vancouver-based enterprises can leverage video-based virtual tours for detailed insights, guided facility tours, or behind-the-scenes glimpses of production processes.

Successful Virtual Tour Implementation by Vancouver-Based Businesses

Virtual tours are gaining popularity as a marketing tool, and many Vancouver-based businesses are integrating them into their digital presence. Examples of businesses effectively utilizing virtual tours include:

Hotels and Resorts

Vancouver hotels and resorts use virtual tours to showcase facilities and accommodations, helping customers make informed decisions when booking. The Fairmont Pacific Rim, for example, offers a virtual tour of their luxurious rooms and amenities, resulting in increased bookings.


Vancouver restaurants adopt virtual tours to display dining experiences, allowing customers to get a feel for the ambiance, décor, and seating. Botanist, a popular restaurant, provides a virtual tour of their dining area and bar, offering potential customers a preview of what to expect.

Real Estate Agencies

Vancouver-based real estate agencies use virtual tours to exhibit properties, enabling customers to explore them from home, saving time and travel expenses. Agencies like Sotheby’s International Realty and Royal LePage successfully employ virtual tours to showcase upscale properties and attract buyers.

Retail Stores

Retail stores in Vancouver incorporate virtual tours to highlight products and offerings, leading to increased engagement and sales. For instance, the sporting goods store Atmosphere offers a virtual tour of its flagship location, providing customers with a unique shopping experience that sets them apart from competitors.

Developing a Virtual Tour for Your Vancouver-Based Business: Options and Key Factors

Virtual tours are powerful marketing tools for attracting and engaging customers. Here are some options and key factors for creating a virtual tour for your Vancouver-based business:

Hire a Professional Photographer/Videographer

Hiring a professional ensures high-quality virtual tours showcasing your business effectively. Though more costly, it results in a refined and professional final product.

Use Virtual Tour Software

Virtual tour software like Matterport, Tour Creator, and Kuula allows businesses to create their own virtual tours without professional help, offering customization options to suit specific needs.

Create a DIY Virtual Tour

For limited budgets, businesses can use smartphones or cameras and basic editing software to create a simple virtual tour showcasing their offerings.

Key Factors to Consider

  • Purpose: Define your virtual tour’s primary objective to guide the creative process and align with business goals.
  • Target audience: Identify your target demographic and tailor the virtual tour accordingly.
  • User experience: Ensure easy navigation and compatibility with various devices and platforms.
  • Branding: Incorporate branding elements for a consistent and recognizable customer experience.
  • Calltoaction: Include a clear call-to-action to encourage viewers to take the desired action.

By considering these factors and choosing the right method, you can effectively showcase your Vancouver-based business and attract potential customers.


In conclusion, virtual tours provide numerous benefits for Vancouver-based businesses, such as enhanced online presence, increased engagement, improved customer experience, higher conversion potential, and cost efficiency. As the digital landscape evolves, incorporating virtual tours into your marketing strategy offers a competitive edge and effectively reaches your target audience.

Consider creating a virtual tour for your business to showcase products and services interactively. With various formats like full experience, interactive, and video-based virtual tours, 360° Vid Virtual Tours can help you create an ideal solution for your needs.

As businesses increasingly adopt virtual tours, this innovative marketing tool is here to stay. Embrace virtual tours to boost your online presence, drive sales, and ensure your Vancouver-based enterprise’s continued success in the ever-changing digital world.

Call Us Today to Get a Virtual Tour Quote

What Our Clients Say

Respect Eyecare
Respect Eyecare
Benjamin and Jordan are professional and extremely pleasant to deal with. Can not recommend them enough.
Evan Schwindt
Evan Schwindt
Professional, valuable product by Ben. Highly suggest using 360 if you are in the marketing for boosting your online presence, especially with Google. Great working with you, Ben!
Ricky Bagga
Ricky Bagga
Hired Ben and team to assist my law firm with its website, SEO, and other marketing areas. Couldn't be more pleased with the service Ben provided. I will keep recommending him to anyone needing an expert in the areas aforementioned. Thanks Ben and team for the great work!
Lindsey Crook
Lindsey Crook
The images of our office he created are beautiful. It was such an easy process that has represented our office and it’s beautiful architecture and design perfectly!
Justin Woo
Justin Woo
Ben does a great job and is very professional! It was amazing to work with him to produce high quality 360 tours of my stores!
Lori Durksen
Lori Durksen
Worked with 360vid to create virtual tours of our senior subsidized housing suites on our website so that people could see the floor plan concepts at each of our nine buildings. Ben was great to work with and very accommodating and professional. Highly recommend this company.
Northern Village Green Lake
Northern Village Green Lake
Ben came all the way to Lac Vert RV Park in Green Lake, SK and did a shoot for us, then uploaded it to google maps. Already have multiple hits of people looking at the RV Park to see the great amenities. This is exactly what we were going for. Also he was very knowledgeable about google maps so helped me learn to navigate the app. Excellent job. I would use 360 Vid Inc. again.
Paul Burch
Paul Burch
We've worked with and recommended Ben many times - and have been very happy whenever we do. His 360 Tours are great. A virtual tour can help show the public your space and convey a lot about who your business is and what they do. Thanks for your professionalism and the quality of your work, Ben. Always a pleasure working with you.
Lorne Thomson
Lorne Thomson
Thank you Ben for creating and uploading Melfort HA 360 Virtual Video Tours. Your production is very creative, very professional and the experience for our staff was painless.
Flipp Advertising
Flipp Advertising
We use Ben to help create virtual tours for our clients businesses. Our last project together had incredible results. 7% improvement in bounce rate, 30 seconds improvement of time on site and best of all doubled leads from the clients website. Great pricing, amazing service and a really great product. We highly recommend 360 vid!


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Virtual Tours

Google Virtual Tour

In an increasingly digital world, businesses must adapt and innovate to remain competitive.

Custom Virtual Tour

These immersive, interactive experiences allow customers to explore and engage with your brand like never before.

360 Photography

One such technology, 360° photography, offers a unique and immersive way to engage with customers and showcase your offerings.

360 Videography

In today’s fast-paced digital world, traditional videos have become a staple for businesses to communicate their message, engage with their audience, and promote their brand.

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  • 360 Vid Virtual Tours
    1718 14 Ave NW
    Calgary, Alberta
    T2N 4Y7
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